Harman are a recruitment agency supplying senior candidates to both on and off shore global petroleum clients. They wanted a unique creative that reflected their niche and premium market position and one that distinguished it from its competitors.

We were tasked with creating their brand identity, print collateral and a fully responsive website. We wanted the logo to represent both elements of the client's business operations (ie. water and land) so to achieve this we introduced the wave and straight line and then stacked the text in such a way it becomes almost oil rig in its appearance. The identity also incorporates a bold green throughout their brand communications to help reflect their dynamic personality.